It's 8:30 AM, and today, your schedule is blocked out—you’ve been asked to keep it free, it’s a surprise. A message pops up on your phone: a limousine has just pulled up in front of your hotel, and it’s waiting for you. At this point, whether you’re someone who’s often pampered or not so used to surprises, the excitement should be building fast. There’s something about a limousine that always manages to ignite our imagination, especially when it comes to wondering about the destination!

What happens next depends on the story that’s been chosen—one from the pre-written scripts, or perhaps a unique tale crafted just for you and the other guests invited to Brussels for this special gathering. You’ve all received the same message this morning and have now settled into your respective limousines, greeted with warm, flaky pastries, freshly squeezed orange juice, and an espresso, all served in the comfort of the limo’s plush interior.

“It’s within the corporate incentive segment that we’ve decided to launch our BCEXP offering,” says Chris Loken, head of Brussels Creative Experiences - Live Tours. “Our creative itineraries are clearly positioned as premium, given the costs involved and the level of expertise required to tailor our clients’ bespoke scenarios. However, we’ve noticed that within the realm of reward travel and incentives, particularly for rewarding top clients or key shareholders attending important meetings in Brussels—like consular trips—the range of original and amazing offers and experiences remains quite limited for the Brussels destination,” Chris continues.



“This concept isn’t entirely new; many agencies specialize in crafting custom experiences around the world, particularly in the U.S., using theatrical techniques and artists to immerse clients in a unique world. We’re launching this product in Q4 of this year, targeting large corporations headquartered in the Brussels-Capital region.” Chris continues.



"This year, we also recruited an expert in organization and artistic production to lend a helping hand with the final touches,we are now ready to go and create amazing stories for our clients".





As for when these artistic limousine tours will be available to everyone? Not before 2027, according to Chris—unless you’re among the very wealthy individuals who have already made special requests for an extraordinary, exclusive experience just for themselves and their close-knit group!

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more information on BCEXP: [email protected]

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