Believe it or not, the first Reader's Digest magazine was first published in the United States in 1922, at a time when drinking alcohol was illegal; radio shows were new, entertaining and informative (much like Twitter is today); women had only recently gained the right to vote; and the Roaring Twenties took center stage.
A lot has happened in the last 100 years and from what was created in 1922, what remains today, who or what company or brand was able to survive such a tumultuous and changing century, marked by events that have changed our world several times, our societies, our history and forced us to review our ways of thinking and living!

In 1922, the BBC and Time published their first news and broadcasts, Jaguar and Alfa-Romeo produced their first vehicles, stars began to be classified, color appeared on film thanks to Technicolor, thousands of things that have participated in the changes of the last 100 years were started in 1922, and for some of these companies or brands, the year 2022 will be very special and will proudly add to their biography the "Century brands Certificate"!

With us, BOZAR is celebrating its 100th anniversary! Inno, our national department store is aiming for 125 years!
Delvaux, the first leather goods premium manufacture in the world, the maison Vervloet and its unique craftsmanship that allows you to open or close a door with a little something unique and beautiful, the Dandoy house will continue for a long time after these 200 years spent delighting us,...;

Also, we are very proud to count among our biggest supporters, our sponsors, several houses that have stood the test of time, Guerlain has been delighting us with new fragrances for almost 200 years, Le Plaza Brussels is approaching its century of existence, Luxaviation is developing private aviation since 1927 and the house of Holemans, famous Brussels jewelers, will precisely celebrate its century of jewelry creations in 2022!



We are so admiring of these brands, companies which not only succeed in resisting the revolutions and changes of a century, which preserve despite all the trials they go through their original identity and which, through their stories, transmit the know-how and still develop their businesses today in an innovative and forward-looking way.
The Holemans jewelry store in Grand Sablon is a perfect example of this ability to last, to transmit artisanal know-how and to know how to maintain sufficiently strong relationships with its customers.
We wish a very happy birthday and congratulations to our national "Century brands"!