I feel like only those living in major cities in the northern hemisphere truly understand this feeling.
The shift from the harsh, freezing, and often rainy urban winter—so characteristic of Brussels—to the warm embrace of a cozy brasserie, an inviting boutique, or, the ultimate winter luxury: returning home.

There’s nothing quite like shedding heavy coats and boots, slipping into slippers, and curling up on the couch, fully wrapped in comfort. Pure bliss!
As we approach the heart of winter, it’ll soon be too late to regret not having prepared for the essential—a top-quality, long winter coat. A coat that’s ultra-comfortable, protective, and perfect for those subzero walks through the city.



This first shopping guide of 2025 highlights five exceptional brands offering coats that combine style, warmth, and protection.
They’ll keep you feeling perfectly at ease, even amid a snowstorm. We’re all embracing the “cosy-girl” trend this year—a TikTok favorite featuring dark tones, soft greys, and beiges, paired with the ultra-natural “Demi Method” makeup look.
It's the perfect aesthetic to breeze through winter in style. Ready for a shopping spree? Let’s go!

First stop: Moncler, Boulevard de Waterloo, 57.
Synonymous with winter comfort, Moncler never disappoints.



The iconic Khloe Long Down Coat offers a sophisticated winter look, complete with a long-haired shearling trim.
It’s a timeless favorite—wrap yourself in its cocoon-like warmth and face the cold with elegance. 


Next up: Elisabetta Franchi, Boulevard de Waterloo, 12.
A boutique we adore (and Katrina, the wonderful store director!). Their down jacket is fabulous—my favorite is in white.



Perfectly tailored with a chic belt at the waist, it’s a must-try before making your decision.




Belgian pride: SCAPA, Boulevard de Waterloo, 26.
This iconic Belgian brand delivers an ultra-comfortable, thick tweed coat that’s as soft as it is stylish.

It’s designed to shield you from snow and icy winds, all while exuding timeless elegance. And beware—you might leave with more than just a coat. Their boutique has plenty of irresistible surprises!

MaxMara, Avenue Louise, 19.
Does the name ring a bell? Of course! MaxMara is synonymous with elegance, impeccable craftsmanship, and timeless winter coats.



This season’s collection is simply divine. We fell in love with their oversized wool-and-silk coat—it’s perfectly tailored and a must-try for your winter wardrobe.




Final stop: Brunello Cucinelli, Boulevard de Waterloo, 13.
They say dessert is the best part of any meal, and that’s exactly how we feel about this coat.



Crafted with cashmere, tailored to perfection, and finished by hand, it offers unrivaled comfort. You won’t want to take it off!

Why stop at just one? Indulge yourself—it’s good for the soul, keeps you warm, and makes you happy!
Happy cozy shopping!