Did you know that? Elisabetta Franchi has recently (and finally!) opened a beautiful, colorful, sparkling and glamorous boutique at Bd de Waterloo nº12.
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Elisabetta Franchi is all the elegance and class of Italian ready-to-wear couture, a style marked by perfect cuts and cheerful colors, models that are easy to wear for every day or to shine more than others on special occasions.
I love it! I love everything about this brand, in next contents, we will have the opportunity to present you in details the new and unique Belgian boutique, the new collections, the events and the beautiful team that surrounds Katrina Balaj who manages the brand in Brussels and in Belgium.


Elisabetta Franchi - Brussels flagship store.

Today we want to talk about what makes this iconic Italian brand so incredibly successful worldwide, its designer, Elisabetta Franchi.

Her story begins in 1995, in a tiny Milanese fashion studio and a very small team of 5 people.
In this small space, Elisabetta conceptualized her unique style and created her first pieces.
25 years later, the brand has over 1100 boutiques and 87 flagship stores around the world!
Many celebrities dress at Elisabetta Franchi today, Jessica Alba, Kate Hudson, Jennifer Lopez, Angelina Jolie to name a few...

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Elisabetta Franchi headquarters - Bolognese countryside - Italy

We are talking about a unique style, an accessible luxury, but also about values, the ones Elisabetta (Betta is the shortening of her name) is inspired by to run her brand and create her collections.
We talk about love, a lot, about women and above all about family.
“Family is the pillar of my life and I try to devote to it as much time as possible despite my busy schedule. The love of dear ones is the force of life; it gives us the strength to face the hardest challenges that come our way. Without family, I don’t know where I’d be now.” Elisabetta said.


Love of animals too, very much. Elisabetta is a great lover of the dogs she protects and for which the brand invests a lot, particularly through the "Fondazione Elisabetta Franchi ONLUS" foundation, which financially supports many associations. Elisabetta is also a partner in the "Fur Free Retail Program".
“My love for dogs equals the love for my family, and that's why they are an integral part of it. Their constant presence makes my daily life better. They are wonderful creatures capable of giving real love that is pure and unconditional without asking for anything back. I have always made personal efforts to defend the rights of animals, supporting many initiatives for their protection.” Elisabetta said.

We love everything about this very beautiful Italian brand and story, a story that our friend and director of the Brussels store, Katrina, could continue to tell you.
If you're already a cliente, you know what I'm talking about, if you don't know Katrina and her team, I really invite you to go there and discover the boutique and collections, you always have to judge for yourself!


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Elisabetta Franchi - Blvd. de Waterloo, 12 - 1050 - Brussels
More info, visit the website : click here