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Haute-Couture real estate: season 1 - episode 2
Haute-Couture real estate: season 1 - episode 2

Haute-Couture real estate: season 1 - episode 2

From words to wonder – Alexandre’s insights & the Gulf of Saint-Tropez at its most exclusive!

Second episode in this captivating series on premium real estate — golden stones, solid, precious and above all, rare!

In this delightful, visual and sometimes dizzying journey — whether you’re admiring a perfectly placed bastide built on a Provençal hillside with a sea view, or sensing its undeniable value that will only grow with time, yours and your tribe’s — we’re in good hands.

Probably the best ones. The Magrey family. 56 years spent learning, understanding, mastering, optimizing — and now offering a truly fabulous catalogue of the finest properties to acquire for those investing in the most precious kind of stone. We begin with a meeting — an interview with Alexandre, one of the firm’s partners, who shares with us the vision, the story, and the future of Magrey & Sons.

Haute-Couture real estate - Magrey & Sons Monaco

Then, we dive together into a curated selection of extraordinary homes available in and around Saint-Tropez.
Just in case… you feel like choosing.


Alexandre - Magrey & Sons - ITV - LB media edit
ITV with Alexandre, associate at Magrey&Sons
Calista L. June 2025.

 

LB1. Is premium real estate today an investment driven by emotion, reason… or both at once?

A1. "It’s a mix of both. Reason comes into play when it’s about securing wealth or making a long-term investment. Real estate has always been a safe haven. But emotion—especially in luxury real estate—often guides the final decision. A place that sparks a crush, a view, an atmosphere, a certain light... In high-end real estate, you’re not just choosing a property, you’re choosing a lifestyle."

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Haute-couture real estate - Magrey & Sons - Cannes property 2024

LB2. What sets Magrey & Sons apart in the highly codified world of luxury real estate? Is it a signature touch? A mindset?

A2. "What sets us apart is our unique blend of a family-driven approach and a relentless pursuit of excellence. Magrey & Sons is, above all, a story of passion for real estate, passed down through generations. It's also a signature—defined by bespoke guidance, a refined aesthetic sense, and a deep sensitivity to art, design, and the enhancement of living spaces.

Our top priority is delivering exceptional service, and we build our growth on strong human values. Every member of our team is an expert in their niche market, with several years of experience. Team turnover is low, which our clients truly appreciate, as it allows for long-lasting relationships based on trust and consistency."

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Magrey&Sons - French Riviera network

LB3. The luxury real estate market appears more resilient and evolving than ever. In your view, will this trend continue? And how does Magrey & Sons anticipate the evolution of this market in the coming years?

A3. "Expectations are shifting, but the search for exceptional homes remains steady. At Magrey & Sons, we anticipate these needs by diversifying our portfolio, expanding in key markets like Paris and Monaco. Since 1969, our industry has undergone constant transformation. Internally, our structure is designed to remain agile in the face of change and evolving market dynamics. One of the key qualities required to remain a market leader is adaptability. This means listening to our advisors—those on the ground every day—and staying attuned not only to our own industry, but also to broader societal, economic, and geopolitical shifts.

Today, we are expanding into content and media creation. There is growing interest from our clients for high-quality, insightful information about the real estate world at large. We now offer fiscal and legal insights, spotlight architects and their work, and share exclusive, under-the-radar addresses. The goal is to provide real value—not just a list of villas for sale or rent."

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Magrey&Sons - Paris agency - LB media

LB4. In your opinion, what are the key criteria that make a property a safe, long-term and reassuring investment – whether on the French Riviera or in Paris? Beyond the address itself, what creates that unique alchemy of value and confidence over time?

A4. "Location matters—but it’s not everything. What truly creates long-term value is the whole picture: architectural quality, potential for appreciation, rarity, the quality of the surroundings, and above all, alignment with contemporary lifestyles. A property that stands the test of time is one conceived with taste, vision, and coherence. Value also stems from scarcity.
Between Saint-Tropez and Monaco, there won’t be more villas—the land is finite, and urban planning policies now prioritize the preservation of green spaces over new construction."


------ End of ITV - Thank you Alexandre!

 

So yes, haute-couture real estate clearly has a bright future ahead.
This insightful interview reassures us: investing in exceptional properties is a solid choice — as long as you're well guided, from the very first visit to the final stone laid, all the way down to the signature on the dotted line.

Rest assured, Magrey & Sons remains the perfect partner to acquire a luxury home.
And now that we feel grounded and confident… shall we explore the catalogue?

What could be more perfect than lingering a little longer over some of the most beautiful, most enchanting properties available — usually with breathtaking views — in and around Saint-Tropez?
You remember, I know this region well — it’s where I spent my wildest years. Follow me, the Côte d’Azur reveals more magic with each page, each cove, each village…

Haute-couture real estate - Magrey&Sons - Gassin village

Have you heard of Gassin? A gem nestled in the hills above the Gulf of Saint-Tropez, surrounded by preserved nature.
The properties handpicked by Magrey & Sons here are rare. Like listing #8419 for example — over 500m² of living space, two pools, a stunning contemporary villa set on a 2,600m² plot with panoramic sea views. And that’s only the beginning.

Magrey&Sons - Port Grimaud - LB media

Not far away, we find ourselves in Grimaud and its charming, colorful port.
Take a look at this exceptional villa — listing #8381 — near the Beauvallon golf course. A truly magnificent property, where architectural finesse gracefully places it on the slope of a hill with a breathtaking view.
3,200m² of land, 4 bedrooms, vast luminous spaces... Could this be yours? Or shall we continue?

Haute-couture real estate - Magrey&Sons - LB media

Let’s head to Ramatuelle, one of those rare and reserved places where finding your dream home is almost impossible.
But then, there's listing #83303: a truly rare gem — 760m² of elegant living space, a large family mas in the heart of a private 19,000m² estate. A video is a must — click HERE!

Still with me? Or have you already found your dream home?

Haute-couture real estate - Magrey&Sons - LB media

Let’s stay a little longer in this unique stretch of coastline — the jewel of the Gulf of Saint-Tropez.
Here comes a property that might just seal the deal…

A village house — yes, in the very center of those winding little streets, right in the heart of Saint-Tropez.
Fully renovated, and quite simply dazzling.
Here’s listing #8494 — 320m², 5 bedrooms, top-tier luxury, an indoor pool, all in the very center of the village.
A true opportunity — rarer than rare!

Dreaming feels good, doesn’t it?
After all, that’s what life is for. It flies by so fast.
And maybe now’s the moment — for you, not quite yet for me — to seriously consider offering yourself the stone of your life, and of those you love.

You know exactly who to contact if that’s the case.
Go to magrey.fr and contact the team to organise your bespoke welcome and tour of the French Riviera best properties, for you.

Next up, still with Alexandre and his team, we head a little further east.
We'll talk about the Côte d’Azur… with a touch of Italian charm.
We’re getting closer to the boot!

 

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