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Love letter to Mom...
Love letter to Mom...
FREYWILLE celebrates mothers with a poetic springtime tribute of art, jewelry, and heartfelt messages.
A Love Letter to Mom… by FREYWILLE
A Spring celebration of love, art, and giving.
In the heart of Brussels, as the city awakens to the delicate perfumes and soft colors of spring, a beautiful tribute is unfolding — a tribute to all the wonderful mothers who fill our lives with unconditional love.
This year, FREYWILLE, the legendary Viennese house of art and fine jewelry, invites you to join in a poetic, heartwarming celebration: "Love letter to Mom... by FREYWILLE."
For over 70 years, FREYWILLE has masterfully blended gold, fire enamel, and artistic inspiration to create pieces that are not just jewelry, but true works of art — born from passion, patience, and the timeless desire to honor beauty.
And what greater beauty than a mother’s love?
A floral story in the streets of Brussels.
To mark this season of affection, FREYWILLE will be offering hundreds of freshly picked, blush-pink ranunculus flowers across the streets of Brussels.
Each flower carries a small love letter card, inviting passers-by to pen their sweetest words to their mother — a heartfelt message that could turn into a precious memory, and perhaps even, an extraordinary gift.
Where to find the flowers?
1. May 2nd at 10:30 PM in front of La Monnaie/De Munt
2. May 6th at 4:30 PM in front of the Galeries Royales Saint-Hubert
Let yourself be charmed by the magic of a flower offered unexpectedly, and take a moment to share a thought, a memory, or a simple “I love you” with the woman who made you who you are.
How to participate?
There are two beautiful ways to join the "Love letter to Mom..." celebration:
> In person
Pick up your flower and card from one of our street distributions or directly at the FREYWILLE boutique, Grand Sablon 45, Brussels.
Write your heartfelt message and drop it into the sublime arabesque message box displayed in our boutique window.
> Online
If you can’t visit us in person, no worries — simply scan the QR code you’ll find on our communication materials and send your message through our dedicated online form.
Every message is a winner!
> Every love letter received — whether in our boutique or online — will win a special gift from FREYWILLE.
> Among the handwritten notes left in our boutique's magical box, the most touching message will be awarded an exceptional prize:
a FREYWILLE jewelry set in fine gold and grand feu enamel from the "Hommage à Alphonse Mucha" collection.
Because at FREYWILLE, every word becomes a jewel, and every message an everlasting homage.
Ready to let your words bloom?
Join us, share your heart, and let the beauty of your love illuminate this season.
FREYWILLE Grand Sablon Boutique
45 Place du Grand Sablon, Brussels
