Let's talk about toys, beautiful toys, let's even talk about craftsmanship, unique pieces, let's especially talk about a place that has been made for a very long time to offer our children the most beautiful toys in the world.



Serneels is much more than just a toy shop.

For more than half a century, the Serneels family has been keeping the magic alive, the magic of children and toys, and the shop on Avenue Louise at the corner of the famous Steigenberger Wiltcher's Hotel is literally the most beautiful, most precious and most imaginative toy shop in the city.



Here we are not talking about replica firearms, nor are we talking about toys manufactured on assembly lines in intolerable conditions, here we favour quality, creativity, ethics and above all craftsmanship, interesting, original and sometimes unique toys.
From a very young age, children therefore discover their first games either in the brightly coloured textiles or in the timeless wooden toys, or the soft animals of the famous Steiff brand or the most humorous ones of the Sigikid brand.



When they are a little bigger, they will go into a reverie when faced with fairy tale character costumes designed by artisans in cotton or silk. The dolls aisle naturally brings happiness to little girls, as well as their mothers and grandmothers who recall with tenderness their faithful playmates.
We are slowly entering this wonderful period of Christmas, a magical and above all fairytale period in Brussels.

If you want to offer a toy to your little darlings, let's be honest, you can't not make a visit to this Aladdin's cave and found yourself plunged into a world of princes and princesses, of dolls, rocking horses, soft teddy bears and giraffes, of castles that seemed so big, and puppets with expressive and lively features.
Serneels is all about beautiful toys and don't be surprised if you leave with a gift for yourself, there are also some great toys for parents!

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Boutique Serneels - Avenue Louise, 69 - Brussels