A fascinating subject, a story already started by some brands a long time ago, now inevitable, desired by customers and above all a source of authentic and more honest creativity.
The involvement and above all the real commitment of the luxury sector in global practices in line with notions such as human rights, dignity, protection of artisanal raw materials and ecosystems, respect and animal welfare and in general more benevolence in the governance of the leaders of the luxury industry, even if this new trend is expensive, more expensive for clients.
In reality, this repositioning of premium brands on this commitment to more ethics in their operations is not so new.
Whether at LVMH, Kering or PPR, this pressing guests demand for more transparency and ethics has already forced the luxury segment into this commitment as the basis of their promises. Let's just say that the times we have been living in for some time now have only accelerated this demand for authenticity and this commitment is more visible in some than in others.



It's very simple to understand how to do this, to support this commitment, you have to be animated by benevolence, a notion that interests us because it always translates into strong and honest commitments, whatever the level of investment.
We are only talking about preference in our choices, favouring those who commit themselves to the detriment of those who pretend, our editorial will always be more animated to put forward the beautiful initiatives, and there are many, rather than the false promises.

And to be honest, this is the perfect opportunity to highlight Guerlain, our sponsor and partner, which has made a strong commitment to this project.
Rest assured, there are many more beautiful and serious initiatives, real investments, commitments to more ethics than you can imagine...
More than the others, we will make sure to highlight those brands, craftsmen, companies that are really committed to this trend of respect and we already know many of them in Brussels...

Notice to amateurs, we believe that these commitments can change the world...