Wuhu, China - The 2024 Chery International Users Summit, a spectacular event held in the heartland of China's automotive industry, Wuhu, offered a glimpse into the future of mobility. This global gathering brought together Chery's passionate community of users, industry experts, and media representatives to celebrate the brand's achievements and unveil its ambitious vision for the future.
Given the imminent launch of OMODA and JAECOO in Belgium next year, I'm eager to provide a firsthand account of these innovative brands. I aim to shed light on their commitment to sustainable mobility and their vision for the future of automotive technology.

A Sustainable Future, A Shared Vision.
At the core of Chery's philosophy lies a deep commitment to sustainability. The summit highlighted the company's significant strides in environmental, social, and governance (ESG) practices. A key announcement was the strategic partnership with the International Union for Conservation of Nature (IUCN), aimed at protecting and restoring 10 million hectares of vital ecosystems.
This initiative underscores Chery's dedication to a greener future, aligning with global efforts to combat climate change.

The summit was a showcase of Chery's innovative spirit and technological prowess.
The spotlight was on the OMODA and JAECOO brands, two dynamic entities that are reshaping the automotive landscape.

• OMODA: This youthful and energetic brand offers a range of stylish and technologically advanced vehicles. The OMODA 9, a flagship SUV, impressed with its spacious interior, cutting-edge features, and powerful performance.
• JAECOO: Positioned as a premium brand, JAECOO delivers a luxurious and sophisticated driving experience. The recently launched JAECOO J5, a versatile crossover, is designed to cater to the needs of outdoor enthusiasts and pet owners.



A Hands-On Experience.
The summit provided attendees with a unique opportunity to experience Chery's latest offerings firsthand. Test drives allowed participants to immerse themselves in the driving dynamics, comfort, and technological advancements of the OMODA and JAECOO vehicles, and also other Chery brands. One of the highlights of the summit was the official launch of the JAECOO J5. This stylish and versatile SUV embodies the perfect blend of luxury, technology, and outdoor adventure. Equipped with features like camping lights, contact charging ports, and a robust towing capacity, the J5 is ideal for those who seek thrilling escapades. Moreover, with its pet-friendly interior, including antibacterial air purifiers and fur-filtering systems, the J5 caters to the needs of modern pet owners.

From the OMODA lineup, my personal favorite was the OMODA 9.
This spacious and luxurious SUV offers a comfortable and refined driving experience. Its advanced technology, stylish design, and impressive performance make it a compelling choice for discerning consumers. As we eagerly await the official launch of OMODA and JAECOO in Belgium, I'm confident that these brands will revolutionise the automotive landscape and offer consumers a new level of driving pleasure.

Chery's Robotic Revolution: Mornine and Argos. The summit also unveiled OMODA & JAECOO's next-generation robotics, Mornine and Argos, developed in collaboration with AI partner AIMOGA.

Mornine: The Future of Customer Service.
Designed for showroom environments, Mornine is poised to revolutionize the customer experience.
This advanced robot offers personalized vehicle recommendations tailored to individual needs and preferences, providing a seamless and efficient interaction between customers and dealerships.

As the automotive industry continues to evolve, Chery remains at the forefront of innovation. The 2024 International Users Summit demonstrated the company's unwavering commitment to delivering high-quality, sustainable, and technologically advanced vehicles.
By fostering a strong connection with its global community of users, Chery is poised to shape the future of mobility.